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Turning the Tide

Rory & Ruby makes and collates all kinds of lovely eco things to share and enjoy with babies and young children, often with a seaside twist! Living by the coast and being at the beach are big inspirations for our ethos of being sustainable and ethical in everything we do. At Rory & Ruby we care about quality - the quality of our products and quality of life. 

It all started with the Rory & Ruby Adventures, our magical picture books written by Alison Caldwell and illustrated by Anne Kenmure. Starring Rory and his best ever friends Ruby and Scruff McDuff the dog, they're set in make-believe Sandy Bay - not far as the seagull flies from St Andrews in Scotland where we're based.

Having launched the business with the books, creating a range of products that reflects Rory & Ruby's seaside roots and our love of coastal living seemed a natural progression. At the heart of our growing collections is our commitment to sustainability, protecting the environment and doing our bit to help turn the tide on ocean pollution by eliminating single-use plastic throughout our business.

Our baby and kids' clothes include super soft 100% organic cotton that's ethically made and significantly reduces water wastage and environmental impact. According to recent reports, organically grown cotton uses up to 91% less water than growing conventional cotton, good news for planet earth and the communities that rely on its precious natural resources.

There's added peace of mind too in knowing that our organic cotton products are OCS 100, GOTS or Soil Association certified, while many are also made from natural undyed, unbleached cotton that's OEKA-TEX Standard 100 certified free from harmful substances. 

Soft, comfy and absorbent, our unique handmade bibs use plastic in a good way, with 100% cotton fronts and eco fleece backing made from recycled plastic bottles. And our picture books are printed in the UK by a leader in environmentally sustainable printing technology. 

We're just at the start of our Rory & Ruby story. We're always coming up with new products and adding to our collections. Along with all kinds of treasure for little beach buddies, you'll find unique gifts for your home and your own trips to the seaside. So please keep dropping by and dipping in!