Turning the Tide

Rory & Ruby makes and collates lovely things to share and enjoy with babies and young children. It all started with the Rory & Ruby Adventures, our magical picture books written by Alison Caldwell and illustrated by Anne Kenmure, staring Rory and his best ever friends Ruby and Scruff McDuff and set in make-believe Sandy Bay - not far as the seagull flies from St Andrews in Scotland where we're based.

Living by the coast and being at the beach are big inspirations for what we offer and our ethos. At Rory & Ruby we care about quality - the quality of our products and quality of life. At the heart of everything we do is our commitment to sustainability, protecting the environment and doing our bit to help turn the tide on ocean pollution by eliminating single-use plastic throughout our business.

So our baby and child clothing includes super soft 100% organic cotton that's ethically made and significantly reduces water wastage and environmental impact. According to recent reports, organically grown cotton uses up to 91% less water than growing conventional cotton. Our certified organic baby range also includes natural undyed, unbleached clothing free from harmful substances. Rory & Ruby's unique handmade bibs have 100% cotton fronts and eco fleece backing made from recycled plastic bottles.

Our picture books are UK printed by a leader in environmentally sustainable printing technology. We care about diversity too. In 2017 when we launched the books, they were one of only 4% of children's books to feature an ethnic minority character.       

We're just at the start of our Rory & Ruby story. We're always coming up with new products and adding to our collections. Along with all kinds of treasure for little beach buddies, you'll find unique gifts for your home and your own trips to the seaside. So please keep dropping by and dipping in!